Complete Story
09/24/2024
Jeanette Geer
Maximizing Marketing: How to make every dollar invested count & measure it!
Jeanette Geer, Sr. Director of Healthcare Strategy, Spectrum Reach
Jeanette spearheads strategic thinking and campaign development, collaborating with Spectrum Reach employees and healthcare clients across the U.S.
Jeanette is a seasoned media executive renowned for guiding clients to success, even in the most challenging environments. Her expertise bridges business and technology, leveraging cutting-edge data intelligence to drive strategy and execution.
She has developed a deep understanding of the depth and complexities of patient experience through her work with Senior Living, Health Systems, Health Insurance, and Public Health organizations.
Jeanette has led the successful development and deployment of several marketing and media initiatives; from traditional solutions to innovative uses of addressable data matching for TV, streaming, search, and online platforms. Her dedication to connecting clients’ brands with the right consumers is evident in her focus on delivering tailored campaigns with measurable ROI, high conversion rates, and creative ideas to healthcare consumers.
She is enthusiastic about the future and dedicated to helping guide healthcare organizations in reaching qualified consumers and motivating them to take action.
Sr. Director of Healthcare Strategy, Spectrum Reach
