03/11/2025

Nathan Jones

The Power of Storytelling

Join Nathan to learn how to grow an audience in senior living communities on social media.

Nathan's passion for storytelling and community building led him from the football field to the senior living industry in 2016. From day one, his mission has been to reshape how people perceive senior living—both as a meaningful career path and as a space filled with vibrant, untold stories.

In 2022, Nathan launched Dash Media, a company dedicated to helping senior living organizations maximize their social media impact through compelling video content. Recognizing the power of social media to drive engagement, Nathan created @seniorlivingstories as a passion project to “change what his friends thought about what he did for a living.” Today, that senior living Instagram account reaches 1-5 million people every month with over 190,000 followers.

By the end of 2024, Dash Media’s platforms and client accounts had reached nearly 75 million people in one year, amplifying the voices of older adults and bringing their stories to the forefront of digital media.